The Fishin’ Company Announces Partnership with UK’s Number 1 Fish & Seafood Business, Young’s Seafood
On September 5th, 2017, The Fishin’ Company announced its partnership with Young’s Seafood, to help drive Young’s growth in the USA. As the UK’s number 1 fish and seafood business, with a 200 year heritage, Young’s Seafood is famous for providing high quality, world-leading innovation in frozen fish products. Recent consumer research highlighted strong appetite in the US for a range of Young’s products that address the needs of American consumers and retailers. The range will focus on Heritage, Quality and Expertise, all of which are famously associated with the Young’s Brand. Through this partnership, Young’s Seafood will soon be launching 7 products, across 2 retailers, with significant distribution.
The Fishin’ Company has built an efficient and expansive distribution network within the US and will provide Young’s Seafood with the ability to supply its products through this distribution network. This will generate exciting growth opportunities for both companies within the United States.
Bill Showalter, CEO of Young’s Seafood Limited, said: “We are delighted to announce our partnership with The Fishin’ Company. The partnership will provide both parties with the opportunity to develop business in a very exciting USA marketplace.” Nick Munday, International Sales Director at Young’s Seafood, said: “As a great British brand –the number one fish and seafood business in the UK –there is significant interest in Young’s Seafood and our strong British heritage. With much-loved ranges including Gastro and Chip Shop, Young’s has the potential to offer exceptional quality frozen fish and stand out innovation to US consumers. The partnership with The Fishin’ Company marks a key milestone in realizing this potential.”
Manish Kumar, CEO of The Fishin’ Company said:“ The success we’ve experienced at Fishin’ over the past 15 years can be credited to the passion with which we’ve built our relationships with our customers and business partners. We are beyond excited to announce this partnership with Young’s. We are thrilled and ready to provide their products through our distribution network and offer US consumers Young’s famously delicious value-added seafood items with our high quality frozen fish.”