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Our team at the Fishin’ Company operates with four distinct core values: to build partnerships, to drive change, to find the good, and to own it. These values help us ensure that every day we do what is best for each other, our company, and most importantly, our customers. We believe we are the best version of our company when we follow these core values.

Our core values make us who we are and we believe we are the best version of our company when we follow these core values.

Build Partnerships

We find trustworthy and driven people, organizations, suppliers, and customers with which to build long term and mutually beneficial partnerships. We commit to all our partners by maximizing our service, responsiveness, and loyalty.

Drive Change

Our philosophy is: change ourselves, change our company, change our industry, and change the world. We believe it is necessary to challenge the status quo of our industry in order to make it better. We focus on never becoming complacent and on continuing to improve.

Find the Good

We work hard to find the good in every idea, process, situation, and person. We believe the power to change is unlocked by finding the good in everything, rather than focusing on the negative.

Own It!

We believe it is not enough to identify a problem or opportunity. Instead, it is important to BE THE SOLUTION. We take pride in what we do and we do it to the best of our abilities, whether anyone is looking or not.